Many of the people who are working in tourism industry, Cross World Maldives isn’t a new name. It was one of the most successful local travel agency ever operated in Maldives. A full geared and capable travel agent filling thousands of rooms in Maldives. Inner Maldives and few successful travel agents are people who have worked in Cross World Maldives. Almost every person in tourism industry of Maldives has some kind of opinion about this agency….
Sadly before it even reached its peak it collapsed. Until now I never realized what went wrong. Is it bad management or any other problem? There are different stories, but I managed to speak to one of the director and according to him it was because of Gan Project. The company operated Ocean Reef Club, presently Equator Village at Gan Addu. For him the company over invested in Gan project which didn’t operated well due to operational difficulties. And this turned out a disaster.
But what is worth to mention is due to the closure of this agency, there had been huge impact of the perception of the people who operated resorts. Since lot of resort’s beds were allotted and filled by this agency. The unfilled rooms became a problem. This is where perhaps a new trend born, where resort owners found the need to market themselves their product. But sadly the new culture had no space for another local travel agency. Perhaps they lost faith in local agents. Or perhaps they didn’t want to take risks. Whatever the answer to this might be, this discouraged a localised selling process. The industry unfortunately went 100 percent to foreign tour operators. This isn’t healthy for the sustainable development of the industry.
Years after cross world, nothing changed to the trend, no local operator is yet capable of addressing the answer nor are they able to bring themselves to the operational standard as Cross World.
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